His students often tell him that, while they were intimidated by him during the course, they're grateful for the pressure he placed on them to exceed their own expectations. He leverages the breadth and depth of his experience as he pushes his students to bring rigor and precision to their fast-paced design work. Despite his years running startups and corporations, PerryвЂ™s true calling is teaching. Both opportunities gave him extensive experience in brand turn-around, design and innovation. He then went on to be named the CEO of the iconic bag company, Timbuk2 in 2007. Perry sold Atlas and became the head of Sales and Marketing for the clothing brand, Patagonia in 2000. He went on to found the Atlas Snowshoe Company, which remains the leader in snowshoe design and technology. Perry brought two out of three of those interests to bear when he created a new category of sportswear by way of a high-performance shoe - a snowshoe - for his product design masterвЂ™s thesis. He also loves math, motorcycles and making things. He's a seasoned entrepreneur, product designer, chief executive and co-founding member of the d.school faculty with over 20 years of experience. When it comes to startups, corporations and executive leadership, PerryвЂ™s seen just about everything.

Stanford d lab master